Smartphone Weight Management System

This was announced a few days ago. This isn't just another weight loss app. It's a total weight management system. BodyMedia will be exhibiting at the mHealth Summit in Washington D.C. next week.

First-Ever Smartphone Weight Management System Now Available
BodyMedia® FIT™ Mobile Announces New App For Smartphones

(Pittsburgh, Pa – October 28, 2010) – The BodyMedia FIT system is clinically proven to help people lose three times more weight than those that tried to lose weight on their own by serving as a companion to provide consumers with important information about their bodies. Now with the launch of smartphone apps consumers can utilize the power of the BodyMedia® FIT™’s data, anywhere, anytime, at their fingertips.

The apps launch represents the first time a body monitoring technology is available through a smartphone to help consumers manage their weight and fitness, allowing consumers to see their physical activity, steps taken and calorie intake right on their phones.

The FREE apps are available to current BodyMedia FIT Armband wearers, for iPhone and Android users. These apps will allow users to log their food right on their smartphones and see a snapshot of their personal Activity Manager throughout the day based on the last time they synced their Armband to the online BodyMedia Fit Activity Manager, an innovative software program where users can see their calorie intake and burn, physical activity, steps taken and sleep efficiency.

Android users can download the app free of charge from the Market; iPhone users can download the app for free from the Apple App Store.

In addition to the new smartphone apps, BodyMedia is also introducing the new BodyMedia FIT™ Armband BW (available beginning Oct 31st at www.amazon.com and through the BodyMedia website after November 15.), which utilizes Bluetooth® wireless technology. Armband BW sends information to users’ fingertips by communicating directly with their smartphone and provides near real-time caloric burn data. The new technology also features an app that creates a customized workout based upon users’ caloric, activity or step targets.

“Smartphones have changed the way people access information to help them better manage their lives in the same way body monitoring systems like BodyMedia® FIT™ are changing the weight loss industry by giving consumers valuable information about their health and wellness,” said Christine Robins, CEO, BodyMedia. “Integrating the data that BodyMedia provides with a smartphone device is a powerful combination to provide extra motivation to enable consumers to meet their wellness goals.”

About BodyMedia, Inc.
When your body talks, BodyMedia listens. BodyMedia has been unlocking and deciphering the patterns of the body since 1999. Headquartered in Pittsburgh, PA, BodyMedia is the pioneer in developing wearable body monitoring systems designed to help people lose weight, improve performance, and live healthier lives. Our patented multi-sensor technology provides comfortable, convenient, continuous body-monitoring that measures physical activity and calories burned with greater-than-90% accuracy.

At BodyMedia, we are jazzed by the potential of putting this vital information directly into the hands of individuals, empowering them to take charge and improve their lives. No wonder BodyMedia measures success not only in financial milestones, but in the way we’ve changed how over 250,000 users can take control, stay motivated and reach their health goals. For more information, visit www.bodymedia.com.