A few weeks ago, eyeforpharma published a special report titled, "The Influence of Mobile Apps on Pharma." The report begins with the statement: "mobile solutions can improve customer outreach and drive competitive advantage for the pharma industry."Eyeforpharma’s Pharma and Apps Special Report features:
• Pharma goes mobile: Making the most of the app opportunity
• What pharma can learn from Quora: The potential of the online Q&A site Quora as a sales and marketing resource for the pharma industry
• When does a smartphone become a medical device? How the FDA might regulate apps and other mobile health solutions
• How Quick Response codes can help pharma engage with patients
• App review: getting to grips with apps.
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